Let's do some trash talking, shall we?
• 1 million plastic bottles are purchased every minute—globally.*
• 73% of worldwide beach litter is plastic.*
• 8 million tons of plastic waste escapes into oceans from coastal
nations every year.**
• 400 years is the estimated minimum amount of time it takes for
plastic to break down.**
• 50% of all plastic ever manufactured has been made in the
last 15 years.**
• 1.6 million square kilometers is the huge expanse of The Great
Pacific Garbage Patch—the largest accumulation of plastic debris
in the ocean—it's twice the size of Texas and 3 times the
size of France.***
Let's do some trash talking, shall we?
• 1 million plastic bottles are purchased every minute—globally.*
• 73% of worldwide beach litter is plastic.*
• 8 million tons of plastic waste escapes into oceans from coastal nations every year.**
• 400 years is the estimated minimum amount of time it takes for plastic to break down.**
• 50% of all plastic ever manufactured has been made in the last 15 years.**
• 1.6 million square kilometers is the huge expanse of The Great Pacific Garbage Patch—the largest accumulation of plastic debris in the ocean—it's twice the size of Texas and 3 times the size of France.***
Numbers Don’t Lie.
Mother Earth is getting trashed.
Now is the time to vocalize ideas... revolutionize old habits... and visualize a new tomorrow.
And that new tomorrow starts today.
The numbers are mind-blowing but we have the power to transform the future for ourselves and the home we all share, planet Earth, by making beautiful choices.
Beauty is however YOU choose to define it—or redefine it. At Anomaly, the re-definition of beauty means rethinking and exploring new and innovative ways to help you make easy, sensible, Earth-conscious choices that make you look good—and feel good too—by nurturing your health and the health of the environment. Because having beautiful hair shouldn't cost the Earth.
Earth-conscious bottles made from 100% plastic trash.
It's our mission to leave the world better than how we found it. Our packaging uses plastic trash so that we can do our part in reducing the amount of new plastic that's consumed. We're dedicated to constantly looking for new ways to keep plastic from ending up in our landfills and oceans.
For us, sustainability isn't just a buzzword. We use recycled plastic in our bottles and tubes, as well as recyclable aluminum for our cans. Our Earth-conscious packaging means our bottles are designed to be as thin as possible. When 91% of plastic in the world isn't recycled, we're doing our part in limiting the amount of new plastic that ends up in our landfills and oceans.
We're obsessed with finding new ways to shrink our plastic footprint and it's a priority for us to create products that are good for you and for the Earth.
Sustainability in Action
Our Packaging
Our bottles are thin, minimalist, and use less plastic than what is commonly produced today. They're also made from 100% plastic trash (and that trash is plastic refuse diverted from the sea and landfills). Our tubes are made from 70% plastic trash. Our cans are made of infinitely recyclable aluminum. And all our packaging materials are 100% recyclable.
Our Ingredients
We carefully select all our ingredients so that they’re safe for you, your hair, and the environment. Our nourishing formulations are 100% clean, vegan, and cruelty free
and contain no parabens, phthalates, sulfates, mineral oil, and the other no-no's found here.
The future of beauty is an awakened beauty. It’s about shrinking our plastic footprint through purposeful sustainability, responsible sourcing, mindful ingredient selection, and eco-aware packaging. By making actionable, eco-conscious changes to the products we use every day means that we can revolutionize our well-being, as well as our planet's. So, let’s stop trashing Mother Earth because she deserves much better from us—she deserves the beautiful choices we make together.
Show us!
What is in your trash? Are you upcycling or recycling? Did you remove the caps and labels? Did you rinse your empties?
Share your Trash Talk videos by tagging @anomalyhaircare & #TalkingTrash
For us, sustainability isn't just a buzzword. We use recycled plastic in our bottles and tubes, as well as recyclable aluminum for our cans. Our Earth-conscious packaging means our bottles are designed to be as thin as possible. When 91%1 of plastic in the world isn't recycled, we're doing our part in limiting the amount of new plastic that ends up in our landfills and oceans.
We're obsessed with finding new ways to shrink our plastic footprint and it's a priority for us to create products that are good for you and for the Earth.
1Source: https://www.nationalgeographic.com/news/2017/07/plastic-produced-recycling-waste-ocean-trash-debris-environment/#close
Source Date: 11/17
Sources:
*https://www.globalcitizen.org/en/content/plastic-pollution-facts/
**https://www.nationalgeographic.com/environment/habitats/plastic-pollution/
***https://theoceancleanup.com/great-pacific-garbage-patch/
****https://www.nationalgeographic.com/news/2017/07/plastic-produced-recycling-waste-ocean-trash-debris-environment/#close